What Is CTR? And How You Can Improve It
by Leigh McKenzie · Updated Dec. 21, 2023
Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience.
In this guide, I’ll tell you:
- Exactly what CTR is and why it’s important,
- How to calculate it,
- What’s classed as a “good” CTR,
- How to track it,
- How to improve it,
And much more!
