SEO Training That Gets Results (In 2023)
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Brian Dean
Brian Dean
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Trusted by industry leaders

Meet Your Instructor: Brian Dean

Hi, I’m Brian Dean.

You may know me from my Forbes profile where they called me a “recognized SEO expert.”

Forbes – SEO Expert

More than likely you first heard of me from my blog, Backlinko, one of the most popular marketing blogs on the planet (in fact, Ahrefs recently listed Backlinko as the “world’s best SEO blog”).

Ahrefs – Backlinko feature

As you’ll see in a minute, I recently developed an SEO system that actually works.

But you might be surprised to hear that, before I figured out the secret to first page Google rankings, I struggled with SEO.

My First Foray Into SEO Was a Disaster

I launched my first website almost 10 years ago.

And like most people, I knew that search engine optimization was going to be HUGE.

So I read everything I could about SEO from forums and blog posts.

You know the kind of stuff I’m talking about:

  • I kept my site updated with fresh, quality content.
  • I optimized my title tags and description tags.
  • I used keywords on all of my pages.
  • I promoted my content on social media.

But nothing worked.

I quickly realized that the “just publish great content and the traffic will come” approach worked GREAT for big brands.

But what about someone like me who was a one-man show? How could I crack the first page?

That’s when I decided to hop off the “just publish great content” train. Instead, I’d hunker down and test everything.

And I discovered something surprising…

Then — BAM! — I Had a Breakthrough

After years of trial and error, I FINALLY found something that actually worked.

It was one of those “light bulb” moments you see in cartoons.

I realized that:

Most people believe the secret to first page rankings and targeted traffic is to publish “great content”. Instead, I’ve discovered that there are certain TYPES of “great content” that actually get results.

And most important of all, you need to strategically promote every piece of content that you publish.

I turned this “light bulb moment” into a system that grew one of my sites from a blank WordPress installation into a $10k/month earner…in only 4 months.

Backlinko revenue growth

Here’s What Happened Next:

A few months later, I launched Backlinko.

When I started Backlinko, I knew that I was entering one of the most brutally competitive industries on the planet (digital marketing).

(Think about it: I’m literally going toe-to-toe with SEO experts on every single keyword.)

And I knew that if my system could work in the cutthroat SEO industry, it could work anywhere.

Spoiler alert: it worked GREAT.

And thanks to the proven system I developed, I quickly hit Google’s first page for some of the most competitive keywords in the marketing field, like “on page SEO”:

Google SERP – On page SEO

“Link building”:

Google SERP – Link building

“Mobile SEO”:

Google SERP – Mobile SEO

And “YouTube SEO”:

Google SERP – YouTube SEO

As you might expect, these first page rankings generate hundreds of thousands of targeted visitors every single month. In fact, here are last month’s traffic stats from Google Analytics:

Backlinko monthly users

And I should point out that these visitors that come from Google aren’t tire kickers. Because a good chunk of my site visitors invests in my SEO training products, I’ve quickly grown Backlinko from a brand new blog to a 7-figure business.

That’s When I Asked Myself: “Could This System Work for Other People Too?”

I was 2 for 2 with my unique SEO system.

But I wanted to see if my system could help other people too.

So I turned my new approach into a step-by-step SEO training course. And I called it “SEO That Works”.

(Not the most creative name. But it gets the job done. 🙂)

Then, I invited a small group of people to join the program and test out my SEO strategies for themselves.

The Results Were, Well... Pretty Insane

Mike Bonadio

Mike Bonadio

Ten Thirty Digital

“One of my clients is in a very boring niche and thus hard to promote. Even so, I was able to land some extremely high quality & relevant links to my client’s site including a link on a DA 71 EDU from a well known University.

The best part is that the links I got are 100% “earned” and put there by the site owners themselves.”
Mike Bonadio

Mike Bonadio

Ten Thirty Digital

Matthew Rupp

Matthew Rupp

Saw Web Marketing

“My biggest challenge was getting overwhelmed by the noise of SO MANY different ‘authorities’ all saying which was way the best. You cut through all the noise. I have had several clients that have seen noticeable increases in traffic and rankings.”
Matthew Rupp

Matthew Rupp

Saw Web Marketing

Maat Van Uitert

Maat Van Uitert

The Frugal Chicken

“With the backlinking techniques Brian teaches, my blog posts have consistently moved from page 3 or 4 in Google to page 1 for keywords I was having difficulty ranking for. I was able to repeat the process for not just one, but many blog posts, bringing me a ton of high-quality backlinks.”
Maat Van Uitert

Maat Van Uitert

The Frugal Chicken

Rob Misheloff

Rob Misheloff

Smarter Finance USA

“STW totally changed my entire strategy and outlook. I went from posting daily to posting once or twice a month, and as a result of the change in strategy my organic traffic has tripled since September.”
Rob Misheloff

Rob Misheloff

Smarter Finance USA

Don Paz

Don Paz

Legendary Home Services

“After completing the program and putting Brian’s concepts into action, my site’s targeted keywords are not only on the first page, but spot one.

I went from receiving an average of five new leads a week to four new leads a day. My site’s growth has been incredible and I owe it to Brian Dean.”
Don Paz

Don Paz

Legendary Home Services

Introducing SEO That
Works 4.0

Since that initial launch of SEO That Works, I’ve made dozens of updates to the program.

And I recently overhauled the entire course from start-to-finish.

For the first time ever I’m releasing SEO That Works 4.0, my new SEO course that shows you exactly how to get higher rankings and more traffic, step-by-step.

The best part? The strategies in the course are all working right now.

Here’s exactly what’s inside of the new SEO That Works 4.0 training program.

In-Depth SEO Training

No fluff. No theory. Just 100% actionable material to help you get first page Google rankings in record time.

Always Up-To-Date

You never have to worry about outdated stuff. Our material is always current and up-to-date.

All About Results

If you want a high-level approach and theory, this isn’t for you. SEO That Works is engineered to deliver RESULTS.

Works In Any Industry

Our material has been tested by 4,000+ students in 51 countries, spanning 43+ different industries (including ecommerce and websites in “boring” industries). And it works.

A Peek Inside of the Course

Here’s a sneak preview of what you’ll learn in SEO That Works 4.0.

How to Do Keyword Research

Why long tail keywords don’t work anymore… and what type of keyword works 10x better.

The #1 mistake 99% of people make with keyword research (and how to avoid it).

How to find “underground” keywords that your competition doesn’t know about.

How to Optimize Your Content The Right Way

Why “great content” fails. And the REAL way to use content to rank on the first page of Google and Bing.

The exact step-by-step process I use to optimize every page on my site for search engines (hint: this is how I rank #1 in the SERPs for SUPER competitive keywords without needing any SEO tools).

25+ real life case studies and field reports of my on-page SEO techniques in action.

How to Build Links From Authority Sites

How “Renovation Link Building” helps you get backlinks from authority websites in your industry (this is working GREAT right now)

“The Applesauce Technique”: my new go-to white hat link building strategy.

20+ scripts, processes, and checklists that make the link building techniques in the course easy to execute.

How to Get Higher Rankings With Advanced Strategies and Resources

How The WAG Formula helped me rank #1 in Google for the keyword “YouTube SEO”.

How to optimize for Google’s new “UX Signals”, step-by-step.

My #1 secret for higher rankings FAST (this is now the first thing I do whenever I help a new client with their search engine optimization).

Next Level SEO Training

Lifetime Updates

Get access to updated and upgraded versions of the program no extra charge.


Learn from a thriving community of helpful students and graduates.

Lifetime Access

You get access to the material for life.

Proven System

A proven system that works in ANY industry.

At Your Own Pace

No need to rush. You can take the course on your own schedule.

Field Reports

Real-life case studies from our most successful graduates.

Advanced Strategies

Advanced SEO strategies that you won’t find anywhere else.

Bonus Material

Learn how to master conversion rate optimization, list building, local SEO, small business PR and more.

A few more examples from our list of 4,000+ graduates...

Mikkel Sciegienny

Mikkel Sciegienny


“About 6 months after joining STW my website has climbed to a steady #2 for its main keyword (currently shifting between #1 and #2) and I’m getting so much more traffic than what I thought was possible.”
Mikkel Sciegienny

Mikkel Sciegienny


Andrew Holland

Andrew Holland

Zoogly Media

“So we had some massive success and we landed within a week on page one of Google for a search engine phrase that gets sixty thousand searches per month on Google.”
Andrew Holland

Andrew Holland

Zoogly Media

Giovanni Dienstmann

Giovanni Dienstmann

Live & Dare

“One of my posts got me 1,500 email subscribers, 10,000 shares and I got some pretty powerful backlinks…including a Domain Authority 86 backlink.”
Giovanni Dienstmann

Giovanni Dienstmann

Live & Dare

Erick Racedo

Erick Racedo

The Bird Marketing

“Before doing SEO That Works, I was getting nowhere. I learned techniques that I’ve never heard of before. We’ve ranked dentists, auto shop owners, photographers. etc. etc.”
Erick Racedo

Erick Racedo

The Bird Marketing

Emil Shour

Emil Shour


“Since using the course, our organic traffic just continues to climb.”
Emil Shour

Emil Shour


Here Are Answers to Your Top Questions

Here are answers to the most common questions that we get.

Will this work in my industry?

SEO That Works is the proven system trusted by over 4,000 students, in 51 countries, spanning 43+ different industries.

In fact, I’ve yet to come across a situation where STW doesn’t work.

Our last class of STW graduates represent several “impossible” industries like medical equipment, law, factory parts, appliance rental, truck driver training, house cleaning …the list goes on and on.

Of course, we have lots of people from “mainstream” industries like marketing, health, and dating too.

Bottom line? SEO That Works can help you get higher rankings… no matter what industry you happen to be in.

How does the course work? Is it webinars? Videos? Live classes?

SEO That Works 4.0 is made up of 5 core modules. Each module contains 3-10 pre-recorded video training sessions.

In addition to the videos, you also get step-by-step worksheets in each lesson. These worksheets make taking action on the material ridiculously easy.

Here’s an example of what the lessons look like:

SEO That Works – Module 2, faded

Cool feature: You can download all the material (videos, worksheets, slides, audio, etc.) to take them with you on the go.

Do I have to show up at any particular time... or is everything recorded?

If you’re busy, I’ve got great news:

All of the training materials in SEO That Works 4.0 are pre-recorded videos and PDF worksheets that are available to access in your member’s area anytime.

In short: there’s no need to be in any particular place at a particular time.

That means if things are a little hectic for you right now, no worries. You can take the course whenever things settle down for you. The material will be there waiting for you in your member’s area whenever you’re ready.

And because you have lifetime access to the course materials, you can go at your own pace (or revisit the course anytime).

What if I decide it’s not for me?

No problem. Your SEO That Works enrollment is protected by a 30-day guarantee. That way, you can try out the material for a full month. If it works for you, as it has for our thousands of students, great. If not, you’re entitled to a full refund.

Does this work for ecommerce sites?


Of the 4,000+ people that have already enrolled in STW, 22.6% of them run ecommerce websites.

SurveyMonkey – Ecommerce

And many other STW students run marketing agencies that have ecommerce clients.

In short, the strategies in SEO That Works 4.0 can be applied to ANY site (including ecommerce sites).

For example…

SEO That Works graduate Darren DeMatas runs an ecommerce site in the camping niche.

Like many ecommerce site owners, Darren was a new player in an insanely competitive space. Fortunately, Darren decided to give SEO That Works a shot.

A few weeks after enrolling, Darren used a strategy from the course called “The Go-To Guidebook”. And that single strategy quickly boosted organic traffic to one of his most important category pages (heavy-duty bags), by 259%:

Darren DeMatas – Google Analytics

In short, if you run an ecommerce site, STW is PERFECT for you.

How long does it take to go through the course?

Short answer: It depends. To go through the material itself, you want to set aside around 3-4 hours per week.

Longer answer: Implementing the strategies takes some additional time.

As you’ll see when you enroll, I designed STW 4.0 to be a lean, streamlined approach to SEO and content marketing.

That means that — even if you’re super busy running your business — you’ll have more than enough time to implement the strategies from the course.

And like I mentioned earlier, you have lifetime access to the course materials.

That means you can stop anytime. And the material will be waiting for you in your member’s area whenever you need it.

Who tends to sign up for SEO That Works?

Good question.

67.5% of STW students are between the ages of 25 and 44.

Here’s the complete age breakdown:

SEO That Works - Stats

STW students are a diverse group. We have people that are just getting started to entrepreneurs with more than 9-years of experience under their belt.

SurveyMonkey – 9+ years

STW students represent over 43 different industries. However, most students run SEO agencies, ecommerce sites, work as a company’s in-house SEO or are affiliate marketers.

SurveyMonkey industries