Microsoft Bing Usage and Revenue Stats (New Data)
Written by Brian Dean
Bing launched in June 2009. Developed and operated by tech giant Microsoft, the search engine has generated some early customer traction. And even started to eat into Google’s search engine market share. Flash forward to today, and Bing holds less than 3% of the global search engine market.
Yet in a market dominated by Google, Bing is still the second most popular search engine worldwide. And it’s increasingly used in Microsoft products like Cortana.
Overall, Microsoft’s search business is growing. The company brought in a revenue of $8.53 billion from search advertising in the 2021 fiscal year.
Read on to find out what Microsoft Bing’s current place in the search engine market looks like. Here’s a breakdown of what we’ll cover:
- Key Bing Statistics
- Bing market share
- Bing revenue
- In how many languages is Bing available?
- In how many countries is Bing available?
- Bing visits
- What are the most popular searches on Bing?
- Ranked 28th: global internet engagement
- Bing average daily usage
- Bing number of app downloads
- US customer satisfaction with Bing
Key Bing Statistics
- Bing gets more than 1 billion visits each month.
- Bing is the second largest search engine worldwide, with a 2.47% market share.
- Microsoft generated $8.53 billion in search advertising revenue in the 2021 fiscal year.
- Bing is available in 105 languages and 238 countries.
- Bing has a market share of 38.46% among US console users.
Bing market share
Bing currently has a 2.47% share of the worldwide search engine market. Bing’s cut of the market has increased by 1.23% since 2019.
Bing’s market share peaked at 3.63% in 2014. Google, the industry leader, currently has a market share of 92.13%.
We’ve charted Bing’s global market share worldwide since 2009:
| Year | Market share |
|---|---|
| 2009 | 2.3% |
| 2010 | 3.46% |
| 2011 | 3.57% |
| 2012 | 3.09% |
| 2013 | 3.36% |
| 2014 | 3.02% |
| 2015 | 2.79% |
| 2016 | 2.76% |
| 2017 | 2.82% |
| 2018 | 2.44% |
| 2019 | 2.7% |
| 2020 | 2.71% |
| 2021 | 2.47% |
In the desktop search engine market, Bing has a global market share of 6.15%. Bing’s share of the desktop search market has grown by 26.8% since 2019, increasing from 4.85%.
By comparison, when it comes to desktop searches, Google has a market share of 86.82%.
Here’s a table showing Bing’s share of the desktop search engine market worldwide since 2009:
| Year | Market share |
|---|---|
| 2009 | 2.32% |
| 2010 | 3.53% |
| 2011 | 3.74% |
| 2012 | 3.35% |
| 2013 | 3.66% |
| 2014 | 4.37% |
| 2015 | 4.13% |
| 2016 | 4.36% |
| 2017 | 5.07% |
| 2018 | 5.48% |
| 2019 | 4.85% |
| 2020 | 6.15% |
| 2021 | 6.15% |
Bing’s most successful market is console users. Searches carried out on Xbox use Bing by default.
The search engine holds a 27.6% worldwide share in the console search market. Bing’s share of console searches has slightly declined, from 30.82% last year (2020).
Here’s a table showing Bing’s market share among worldwide console users since 2012:
| Year | Market share |
|---|---|
| 2012 | 1.06% |
| 2013 | 1.87% |
| 2014 | 16.6% |
| 2015 | 21.34% |
| 2016 | 18.82% |
| 2017 | 31.65% |
| 2018 | 35.57% |
| 2019 | 29.88% |
| 2020 | 30.82% |
| 2021 | 27.6% |
Source: Statcounter GlobalStats
Bing market share in the US
Bing has a market share of 5.85% in the US search engine market. Bing’s market share has shown a slight decline since 2018 when it held 6.8% of the US market.
Here’s a table containing Bing’s US search engine market share (across all device types) since 2009:
| Year | Market share |
|---|---|
| 2009 | 5.91% |
| 2010 | 7.97% |
| 2011 | 8.24% |
| 2012 | 8.58% |
| 2013 | 9.62% |
| 2014 | 9.9% |
| 2015 | 8.49% |
| 2016 | 6.7% |
| 2017 | 6.57% |
| 2018 | 6.8% |
| 2019 | 6.13% |
| 2020 | 6.63% |
| 2021 | 5.85% |
Among console users, Bing has a market share of 38.46% in the US. Bing accounted for close to half (45.66%) of US console searches in 2018, so the market share has declined slightly.
Here’s a table showing Bing’s share of the US console search market since 2012:
| Year | Market share |
|---|---|
| 2012 | 1.87% |
| 2013 | 2.97% |
| 2014 | 22.09% |
| 2015 | 29.3% |
| 2016 | 26.55% |
| 2017 | 40.15% |
| 2018 | 45.66% |
| 2019 | 39.27% |
| 2020 | 40.14% |
| 2021 | 38.46% |
Source: Statcounter GlobalStats
Bing revenue
In the 2021 fiscal year, Microsoft registered $8.53 billion in search advertising revenue. An increase of 10.2% from $7.74 billion in 2020.
Not all of this can be attributed to Bing. Microsoft owns a variety of additional search ventures. The company search business includes Microsoft Advertising, as well as several external partnerships (e.g. with the Verizon Media Group).
Here’s a table with Microsoft search advertising revenue since 2016:
| Fiscal year (ends on June 30) | Search advertising revenue |
|---|---|
| 2016 | $5.43 billion |
| 2017 | $6.22 billion |
| 2018 | $7.01 billion |
| 2019 | $7.63 billion |
| 2020 | $7.74 billion |
| 2021 | $8.53 billion |
In how many languages is Bing available?
Bing is available in 105 different languages as of October 2021.
Source: Bing
In how many countries is Bing available?
Bing is available in 238 countries.
Source: Bing
Bing visits
Bing registered 1.066 billion total visits across desktop & mobile in September 2021. A slight decrease from 1.067 billion visits in December 2020.
Here’s a table showing the number of total monthly visits to Bing since May 2019:
| Date | Number of total visits |
|---|---|
| May 2019 | 1.034 billion |
| June 2019 | 998 million |
| July 2019 | 998 million |
| August 2019 | 965.5 million |
| September 2019 | 950 million |
| October 2019 | 963.5 million |
| November 2019 | 915.5 million |
| December 2019 | 930.5 million |
| January 2020 | 917.5 million |
| February 2020 | 849.5 million |
| March 2020 | 918.5 million |
| April 2020 | 931 million |
| May 2020 | 936.5 million |
| June 2020 | 930 million |
| July 2020 | 982 million |
| August 2020 | 1.006 billion |
| September 2020 | 986 million |
| October 2020 | 1.021 billion |
| November 2020 | 1.012 billion |
| December 2020 | 1.067 billion |
| January 2021 | 1.034 billion |
| June 2021 | 1.085 billion |
| September 2021 | 1.066 billion |
Sources: Statista, SimilarWeb
Most popular searches on Bing in the US
According to Ahrefs data, the most popular search query on Bing in the US is “Facebook”.
3 out of the top 5 US Bing searches are related to Google products. As well as Google itself, Gmail and YouTube make the top 5 search terms.
Here are the 20 most popular Bing searches in the US:
- YouTube
- Gmail
- Bing homepage quiz
- Amazon
- Bing
- News for you
- Yahoo
- eBay
- Top stories
- Facebook log in
- Weekly quiz
- Yahoo mail
- Walmart
- US news
- Fox News
- Bing weekly quiz
- Google maps
- NFL
Source: Ahrefs
Most popular searches on Bing worldwide
“Google” is the most popular search query on Bing globally. Besides Google-owned products, common themes among the top 20 search queries include tech help, news, and popular online services.
Here’s a list of the most common searches on Bing worldwide:
- YouTube
- Gmail
- Amazon
- Yahoo
- Hotmail
- Open apk file
- Bing homepage quiz
- Bing
- eBay
- Facebook log in
- Yahoo mail
- News for you
- Netflix
- Open crdownload file
- Top stories
- Google maps
- Weekly quiz
- How to get help in windows 10
Source: Ahrefs
Ranked 28th: global internet engagement
Bing is ranked 28th in global internet engagement as of October 2021. In the US, Bing is ranked 8th.
Source: Alexa
Bing average daily usage
Visitors to the Bing website spend an average of 2 minutes 51 seconds on the site each day.
Source: Alexa
Bing number of app downloads
The Microsoft Bing Search app was downloaded 120 thousand times in October 2021, across iOS and Android platforms combined.
Source: Sensor Tower
US customer satisfaction with Bing
Bing has a customer satisfaction score of 71/100 among American internet users, according to the American Customer Satisfaction Index.
Bing’s score on the index has decreased slightly in recent years, from 73/100 in 2018.
Google currently has an index score of 79.
We’ve charted Bing’s US customer satisfaction score since 2010:
| Year | American Customer Satisfaction Index |
|---|---|
| 2010 | 77 |
| 2011 | 82 |
| 2012 | 81 |
| 2013 | 76 |
| 2014 | 73 |
| 2015 | 72 |
| 2016 | 75 |
| 2017 | 73 |
| 2018 | 73 |
| 2019 | 72 |
| 2020 | 71 |
| 2021 | 71 |
Source: American Customer Satisfaction Index
Conclusion
That’s all for my list of Bing stats.
Microsoft is a public company. So a good chunk of the information in this guide was directly available.
That said, Bing is a tiny fraction of Microsoft’s overall business. And it can be hard to find data specifically relevant to Microsoft’s search engine. By compiling this collection of statistics in one place, I hopefully helped you get a more complete picture of Bing in 2021.
Now I’d like to hear from you.
What do you think of this Bing stats roundup? Is there anything you’d like to see added?
What do you think the future holds for the popularity of Bing? Could the console market fuel wider growth, or is Google just too dominant?
Whatever it is, feel free to leave a comment below.